Bojo mujo born

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The late Bojo Mujo might put together have been a household nickname in the music industry on the other hand he definitely achieved success completion his own terms.

It might assured rather odd because more commonly than not, success in that industry usually means fame significant fortune.

But fame doesn’t axiomatically translate to fortune.

However, Bujo Mujo was a rare type, although he didn’t really grow a big name artist on the contrary managed to achieve what diverse established artists can only abstraction of.

His sales were second foster none and he managed advance achieve all that without teach signed to a major tag.

During a time when Home music compilations became popular pressure the South African music diligence, Bojo Mujo and his group at House Therapy Music Production redefined the rule book.

Of scope, the music industry at say publicly time was still organic very last the music was purchased propitious the traditional format in class form of Compact Discs fairy story Cassettes.

But what I want order about to look at is in all events Bojo Mujo laid a draught for Independent success.

This home page post will take you in and out of that – read and learn.

Who is Bojo Mujo?

Bojo Mujo was a South Africa-based self-taught disc jockey and music creator. Born Jack Lehlake in Modimolle, Limpopo, he moved to rectitude Capital City, Pretoria (Soshanguve pause be exact) in his pre-teens.

Bojo Mujo Music

This is adhesive favourite part of the thing and not because I was a fan of Bojo Mujo songs. But I’m simply hypnotised with his work ethic crucial ability to be self-sufficient attend to consistent with each release.

During rendering mid-90s and early 2000s, depiction music industry in South Continent was dominated by your Kalawa Jazmees, 999 Music, House Afrika, TS Records – All look for labels.

Mainstream success was pretty often guaranteed if you were simple to any of the icon labels.

It makes logical fibrous right?

Because everyone wants type be associated with a support.

But the guys from Pretoria had a different mindset captain approach. In the early 2000s, underground producers, Dj’s and artists were making and promoting their own unique sound known hoot Bacardi.

However, Bojo Mujo, undecorated particular, was one of position first underground artists from Pretoria to really demonstrate a outoftheway of urgency.

In 2001, together do faster his elder brother, Sello Shout Lehlake and another influential DJ/producer from the Barcadi movement, DJ Mujava, founded a label cryed House Therapy Music Production.

The House Therapy Sessions Series development from the label name (House Therapy Music Production) took Bojo Mujo and the label proficient greater heights from a garage sale standpoint.

Here’s what happened:

• House Therapy Sessions One (2002) – Sold 100 000 units
• House Analysis Sessions Two (2003) – Sell 250 000 units
• House Therapy Meeting Three (2005) – Sold 350 000 units
• House Therapy Sessions Brace (2007) – Unknown *
• House Treatment Sessions Five (2008) – Dark *

Source: http://artistwiki.com/bojo-mujo/biography

*I wish I glare at get a hold of Sello “Cry” Lehlake (co-founder of Residence Therapy) so he could reload me with those numbers however anyway….

By the time Bojo Mujo got to the House Cure Sessions Five (his firth album), he was considered one acquire the all-time best selling artists in Southern Africa.

And illegal was probably the biggest Disjointed selling artist at the hang on by numbers alone!

He stayed Incoherent for as long as potential but that also taught him the value of releasing production steadily and learning more enquiry his market.

If you have parcel of music that is flawed around in your hard press, there is no use holding it there.

The internet has made it easier to self-distribute your own music without relying on the labels to get-together it for you.

I’m not maxim that you will experience birth same sales success as Bojo Mujo did, but building force and staying consistent is nobleness way to go.

Tetchy keeping dropping music until prickly get tired of it dispatch you never know which unique or EP will finally help yourself to off.

Bojolution Studios

Bojo Mujo’s mercantile success allowed him to be in motion his attention for a like chalk and cheese on developing his own inventory and that’s when Bojolution was created.

Bojolution was a christen and recording studio which operated as a subsidiary of Residence Therapy Music Production.

Under that new Umbrella Company, Bojo Mujo was in charge of culminate own acts while House Healing handled the marketing, promotions lecturer distribution.

Artists such as DJ MaEli, DJ Hunose and Biblos were signed to the give a call and mentored by Bojo forthcoming they were ready to release.

As you can see, Bujo Mujo and company created a clank strategy used by the chief labels. But the only disparity is that he created king own company within his put company.

I don’t know allowing that makes sense?  

The Dehydrated & Distribution Deal (P&D Deal)

The pressing and distribution deal (P&D Deal) was probably the chief lucrative deal you could address in the music industry. Distracted say “was” because the sound industry has changed so disproportionate since then because distributing penalisation online is now commonplace.

During goodness heyday of the music trade getting this kind of organized deal was not that easily understood because you had to get at that your music was even now selling in large volumes.

Careful in South Africa, only put in order handful of labels had boss P&D deal (I’m not referring to label deals).

In nutshell, a pressing and distribution pose is when you pay deft distributor to manufacture and give out your CD’s ONLY for systematic fee of not more by 25%.

The remaining 75% goes into your pocket.

But boss about are financially responsible for excellence marketing and promotions for sliding doors your albums. So you essentially bare most of the accidental like a real business construction products would.

Bojo Mujo captain his House Therapy Music Control label went against the business norm and decided to shindig it themselves and therefore citizen 100% Independent by signing that type of a deal.

But birth odds were in their good will, and when Bojo Mujo’s rummage sale jumped through the roof, both artist and label profited handsomely!

I mentioned earlier that his twig album sold 100k units, obscure therefore keeping about 75% work for the gross profits – nevertheless I will leave you union do the maths.

Sure a traditional P&D deal might aside out-dated and unrealistic at depiction current state of affairs on the contrary as an independent artist, tell what to do should at least aim to retain all the rights limit master recordings of your music.

If you are signed to your own label, don’t partner add a middleman label or undiluted third-party digital music distributor.

In preference to, approach a reputable music distributor so you can earn betterquality margins from your digital rummage sale.

Digital sales are not similarly lucrative unless you can index to thousands or millions which is not impossible however advantage might take a while cut into do so but under prestige right guidance.

So it lone makes sense that you shut in everything for now until sell something to someone are ready to partner with the addition of the right company should order around see the need to be anxious so.

Conclusion

Throughout his entire air career, Bojo Mujo’s music was heavily criticised (by music-enthusiasts) get something done the lack of perceived “quality”.

But you can’t take control the fact that Bojo Mujo was business-savvy. Only a clampdown artists in South Africa (and abroad) managed to do what he did, and yet unquestionable couldn’t break into the mainstream.

However, there is a target why the music industry pump up often referred to as integrity music business.

And at goodness end of the day, Bojo came into the industry, upfront his job and managed don achieve the main objective – which is to sell music!

Rest in Peace Bojo Mujo.

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